What is a digital marketing audit?

A digital marketing audit helps identify the following:

(1) Current digital marketing spend relative to ROI.

(2) Issues impacting conversion optimization.

(3) Recommendations for new Digital Marketing campaigns and estimated ROI.

A digital marketing audit helps clients understand the big picture of their current sites marketing efforts. This big picture helps inform future marketing efforts and ROI. It’s crucial to understand how your marketing spend is impacting sales. When working with an agency be certain they’re measuring ROI consistently.

How do we look at the effectiveness of current digital marketing efforts?

Work with a senior team member to complete a Marketing Audit of your site to develop a stronger appreciation of your current marketing activities and potential future opportunities. Identifying the best mix of:

• Organic SEO
• Social
• PPC
• Amazon
• Affiliate marketing

Conversion Optimization Audit?

Work with a senior team member to complete a Conversion Optimization Audit of your site to see if there are any major breaks in the UX. Specifically, we look at the following:

• • Checkout processes
  • Site speed impacting UX
  • Missing on-page SEO elements to help sell products
  • Gaps on highly visited pages – product details page, product listings page, etc.
  • Competitor review

Work with us to understand if there are simple improvements that can be made to your site to drive more sales.