What exactly is SEO?

Search engine optimization, or SEO, is a marketing strategy that makes your company appear at the top of search engine results pages (SERPs) as potential customers search for you online.

Why SEO matters?

According to a report conducted by SparkToro in 2018, Google is the single-largest source of traffic to websites. Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).

How do I invest in SEO?

“OK, so you’ve persuaded me to invest in SEO,” you may be thinking, “but how do I measure the ROI to justify the costs?”. Cost varies depending on whether you employ a marketing firm, an in-house marketer, or do it yourself. Prices within that range can differ greatly from one organization to the next. Hiring an agency to help implement a blogging software and complete initial organic KWR can be very cost effective. This requires technical skills, writing skills, and an analytics tool.

Can you show me an example of ROI?

Let’s look at a client we worked with in 2021. We helped them rank for Canadian CBD.

Every month they ranked first in organic search results for the keyword “Canadian CBD”. This resulted in 266 qualified visitors arriving at the website daily. The conversion rate once on site was 4%. This single keyword will drove 10 sales per day. Amazing results based on the low up-front investment.

How to work with Prima?

Our digital marketing professionals at Prima Ecommerce specialize in developing strong SEO strategies specifically for ecommerce companies. This is an area that requires specialist knowledge and is fundamentally different to traditional SEO. We are a technical agency and therefore have the necessary skills in house to support any of your SEO based marketing needs.