What is digital marketing?

Digital marketing encompasses all marketing efforts that use an digital devices and internet technologies. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

What are Keywords?

Keywords are the foundation of every search engine marketing campaign. When planning a campaign a company must first determine which keywords are important to marketing their services or goods. The keywords targeted should be those potential customers are most likely to type into a search engine. Using Google Keyword Planner is a simple way to get started with keywords.

What is SEM?

SEM or Search Engine Marketing is a broad term that encompasses all Pay Per Click and SEO efforts. Getting traffic to your website through search engines is challenging and competitive. Digital marketing professionals use SEO and PPC tactics to route traffic through both paid and unpaid methods.

What is SEO?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. A SEO professional can use a variety of tactics to achieve this. Specifically, two generally accepted way of accomplishing this is through backlinks and on-page technical SEO. SEO is one of the few unpaid forms of digital marketing and can have a very high ROI for this reason.

How much budget to allocate to marketing spend online?

When allocating marketing spend online it’s important to understand your core goals. A companies ecommerce goals will inform the type of digital marketing for your specific business needs. It is imperative that your digital agency is focused on helping you achieve clarity in determining your goals. At Prima we recognize the importance of helping clients work through this process.

Provided below are structed examples of goals that we helped clients determine. Also provided are our recommendations.

Client Goal #1: I want consistent traffic to my site’s “product details page”‘. This is where my customers convert the most. I discovered this working with Google Analytics.

Solution: Work with a digital marketing specialist to implement technical SEO to those product details pages. This should be informed by detailed Key-word research.

Client Goal #2: I want to use the email lists I’ve accumulated in my retail store for online marketing. These clients have already purchased my product and believe in my brand.

Solution: Work with a developer to implement Klaviyo into the site. Then work with a digital marketing specialist to upload your customers data (names, emails, etc.) into Klaviyo. Once this is completed we can build you email templates to help turn these retail customers into online customers.

Client Goal #3: I want to attract new customers to my site immediately. I’m launching a new site that I’ve invested into heavily.

Solution: Work with a Digital Marketing specialist to set up a Google Ad Words Account and implement campaigns targeting search traffic for similar brands and similar products.

How can Prima help you?

Work with a Prima team member to identify the most efficient way to deploy marketing budget across digital channels. Remember that ecommerce marketing requires both technology implementation to the site and marketing spend across that channel. Our team has the deep expertise to support you through both of these processes.

Work with us to put a system in place that helps aggressively grow your store. We can identifying the best mix of Organic SEO, Social, PPC, Amazon, or Affiliate marketing for your customer. Discover the most effective use of your marketing budget today.