What is an influencer?

Influencers are individuals who have earned a reputation for their experience and expertise on a particular subject. They create broad followings of passionate, committed people who pay close attention to their views by making frequent posts about that subject on their preferred social media platforms.

Choosing Influencers?

When you’re first looking at influencer choices, try to be as comprehensive as possible, and make sure the people you’re contacting are a good match for your brand. This will take longer at first, but it will lead to better-suited partners and save you time in the long run. Or potentially trust an agency with experience to do this process.

What is an audience?

An audience is an influencers following. This could be across one social network of many. These are people that value the influencers opinion and their content. They tend to have similar tastes and therefore represent good marketing partners.

Why not just build your own audience?

Your product or service may be fantastic, but remember that building a loyal following on social media requires years of continuous and committed work. This hard-won and well-established confidence would help your business. However it takes a combination of expense, skill, and time. Why not outsource this to influencers who have done the initial challenging work for you and already built and audience?

Influencers and agencies are adept at putting together digital content. Developing this content that clearly communicates a message requires significant time. Digital content planning, creating photographs and/or videos, editing, captioning, and sharing and promoting content in a creative and meaningful way is a skill. This is why you need a trusted agency and experienced influencer to develop this media.

Why work with Prima to manage an influencer marketing campaign?

Prima has the capabilities to help you achieve influencer marketing goals. Our digital marketing specialists work with business analysts to ensure all the technical details and campaign implementation is correctly set-up. We cover all aspects of developing and optimizing an affiliate and influencer marketing programs from top to bottom from a technical standpoint. Our merchant solutions include:

• Unmatched Affiliate Recruitment Services
• New Program Set Up, Launch and Development
• Existing Program Analysis and Revitalization
• Multi-Network Management and Tracking
• Ethical Practices and Transparent Reporting
• Custom Affiliate Tool Development

Our affiliate solutions include:

• Technical implementation
  • on-site campaign tracking
  • on-site referral codes
  • Affiliate payment management
  • Technical troubleshooting

• Ethical Management and Reliable Support
• Help with creative content development
• Exclusive, Seasonal, and Ongoing Promotions
• Consistent Program Updates and Newsletters