What type of Agency is correct for your needs?

It’s important to understand that there are many different types of agencies. These agencies all fulfill different needs and work in differing customer verticals. Selecting the wrong agency can result in a failed project or a budget over-run. We’ve provided a high level synopsis below of the characteristics of agencies.

Agency Skill Sets – Website production necessitates three major skill sets: development skills, project management skills, and design. The majority of agencies specialize in one or two of these fields, with just a few specializing in all three. If you have a very large project you’ll probably recruit several companies. However this necessitates a large budget ($100K+). Otherwise you should select a company with deep capabilities within your vertical.

Agency Vertical – Many agencies focus on one vertical. These agencies specialize in the skills necessary to build sites for clients in that industry. This could potentially be within the real-estate sector, ecommerce sector, or even nutrition. When shopping for an agency it’s best to find a fit relative to your industry.

Understand your budget needs – There’s a staggering price range for web development. Some agencies are specialized to work within a fixed $10-$20K budget. To do this successfully, they build their design and development process around a fixed and repeatable process. However, these agencies lack the ability to do more complex integrations. Also, they tend to have a deficit in terms of technical knowledge.

Understand the unique needs of your team – It might make sense to have someone willing to work in your location if you’re focused on design and creativity. If you need a highly creative site with large branding input having a designer come to your office could be beneficial. Therefore, work with a local agency.

Understand your unique requirements – Understanding the unique requirements of your site is imperative. Large complex product catalogues and challenging sales processes require a more technically adept agency.

Why work with Prima?

We deliver highly functional storefronts for retailing online at scale. Our agencies vertical expertise is ecommerce. Our entire workforce is focused on solving ecommerce problems. Our daily conversations are focused on the technical issues associated with selling online.