What is a Product Road Map?

A product roadmap is a single visual tool that describes an ecommerce site’s vision, course, goals, and progress. It’s a strategy document for aligning the company (marketing, management, development) around the ecommerce sites short and long-term objectives. It also describes how these objectives will be met.

What are the advantages to working with a Product Road Map?

• Road maps help companies develop an approach to prioritizing features. Top ecommerce teams build out new features based on customer feedback. After a successful feature launch customer behavior changes, and new opportunity reveals itself. Road Maps help teams be flexible to new opportunities.

• Agile road maps help companies collaborate more efficiently among business, technical teams, and design teams. It’s a tool that helps overcome dysfunctional environments. Road maps provide a shared visual environment to help inform all teams in one place.

• Prima helps implement the best product road map software in industry. Work with a PM or BA team member to ensure you have the correct software and team tools implemented to create a functioning roadmap. We work with the following software providers Jira and Product-board which fully integrate with all major development tools.